London-based Prolo has raised £4.2 million in Seed funding to accelerate the growth of its AI-powered procurement platform, helping small and medium-sized construction businesses simplify purchasing, reduce costs, and improve project efficiency.
The funding will support the company’s expansion across the UK by strengthening its sales and marketing operations while accelerating the development of new AI-powered features for the platform.
Investment Backed by Leading Venture Capital Firms
The oversubscribed funding round was led by Triple Point Ventures, with participation from several venture capital investors, including Anamcara Capital, Concrete VC, Foundation Ventures, Haatch, Koro Capital, Love Ventures, and Portfolio Ventures.
The fresh investment reflects growing confidence in construction technology startups that use artificial intelligence to solve long-standing operational challenges faced by smaller contractors.
Helping Construction SMEs Buy Smarter
Founded in 2024 by entrepreneur James Morris-Manuel, Prolo aims to modernize one of the construction industry’s most time-consuming processes, procurement.
Instead of relying on traditional phone calls, manual quotations, and lengthy supplier negotiations, the platform enables contractors to source building materials, equipment, and plant hire more efficiently through a combination of AI technology and human expertise.
The company believes this approach helps smaller firms access competitive pricing that has traditionally been available only to larger construction businesses.
AI Powers Faster Procurement Decisions
Prolo combines several artificial intelligence technologies, including Large Language Models (LLMs), Natural Language Processing (NLP), and voice transcription, to simplify purchasing decisions for construction professionals.
Instead of spending hours contacting multiple suppliers, construction teams can send their purchasing requirements through everyday communication tools, while Prolo compares available offers and helps identify cost-effective options from its supplier network.
By automating much of the procurement process, the platform aims to reduce administrative work while helping businesses make purchasing decisions more quickly.
Addressing Long-Standing Industry Challenges
Procurement remains one of the least digitised areas of the construction industry, particularly for SMEs that often spend significant time comparing supplier prices and arranging material deliveries.
These manual processes can contribute to project delays, increased costs, and reduced profit margins. Industry experts believe digital procurement platforms have the potential to improve operational efficiency while allowing contractors to focus more on project delivery.
Prolo also provides flexible credit options that can help construction businesses better manage cash flow during larger projects.
Funding Will Accelerate Future Growth
The company plans to use the new investment to expand its market presence, enhance product development, and introduce additional AI capabilities that further simplify procurement for construction firms.
Investors believe increasing demand for housing, infrastructure projects, and digital transformation across the construction sector creates significant opportunities for platforms that improve productivity and reduce operational complexity.
As artificial intelligence continues to reshape traditional industries, Prolo hopes to position itself as a leading technology partner for UK construction businesses looking to modernize procurement.
Why This Investment Matters
Construction remains one of the UK’s largest industries, yet many SMEs still rely on outdated purchasing processes that consume valuable time and resources.
By combining AI automation with procurement expertise, Prolo aims to make supplier sourcing faster, more transparent, and more cost-effective. The latest funding provides the company with additional resources to scale its platform while supporting the digital transformation of construction supply chains across the UK.
Frequently Asked Questions
What is Prolo?
Prolo is a London-based AI-powered procurement platform that helps construction SMEs purchase materials, equipment, and plant hire more efficiently.
How much funding has Prolo raised?
The company has secured £4.2 million in Seed funding.
How does Prolo use AI?
The platform uses AI technologies, including LLMs and NLP, to automate procurement tasks, compare supplier options, and simplify purchasing for construction businesses.
